WWE Twitter Partnership Update
Article By: Kevin Resendes | Posted on: June 20, 2012, 1:48am
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A highly placed WWE source has indicated that the company's new partnership with Twitter (which will see them integrate video, audio, etc. into WWE tweets) actually cost the company a pretty penny in order to come on board. The source believes there was a high "six figure" pricetag that came with the partnership.
There are companies outside of the wrestling world that have paid Twitter as an "advertising buy" in order to get their accounts verified and also promoted within Twitter, so I would not be shocked to see that be the case.
With the new partnership, comes the ability to tap into Twitter for help with dealing with parody and abusive accounts playing off WWE's intellectual properties. So, if there is an account you enjoy because it snarks at WWE, enjoy it now, because it could get dusted if it crosses the line.
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